22 May WomenHeart
First – what is an explainer video?
An O’Keefe Communications explainer video is a concise, custom-crafted story designed to explain what a company or organization does, and communicate why it matters. It is a very effective way to distinguish one’s message, using engaging animations to quickly grab and hold viewers’ attention.
Why were we excited to take on the project?
WomenHeart, an organization supporting women with heart disease, inspires us. Animation was new territory as a tool of communication for them, and so their project presented us with an opportunity to challenge conventional approaches to sharing “serious” material.
As storytellers, we’re always pushing creative boundaries and innovating how we construct narratives on screen. We strive to use animation to translate complex information into engaging stories that are straightforward and easy to understand.
Where did we begin?
To communicate WomenHeart’s message, we first needed to gather research and understand the signs, symptoms, and effects of heart disease on women. Through the collaborative process, we learned that heart disease is the leading cause of death among women in America. Many women aren’t aware of the symptoms or necessary steps to take to prevent and manage heart disease. We also learned that heart disease is indiscriminate – women of all shapes, backgrounds, and lifestyles are diagnosed with heart disease.
We knew it was important to create unique characters to authentically portray the community of women affected by heart disease. Our graphic artist developed detailed, diverse characters, brought to life in the OKC animation studio.
How does this video make an impact?
Through intentional design, animation, and cohesive storytelling, our video captures real voices and provides valuable knowledge about heart disease to those who need it most.